(P-O-P-S) Downturns mean you have to market smarter, not stop marketing. “Learning to use simple Internet marketing tools like the mat feature or online press release efficiently to help people looking for your service or product is key,” according to Myrna Greenhut, an experienced consumer product publicist who currently runs Points of Persuasion Syndicate, the matless feature service. Internet marketing builds awareness quickly, fosters relationships and is measurable in ways traditional advertising in print and broadcast can not match. The Obama presidential campaign testified to that.
